At this point, you know what might well bother me most about the ongoing Tiger Woods coverage? It's not even interesting! He didn't offer to rub falafel on someone's boobs. He didn't get a blow job in the Oval Office. He didn't come up with some hilariously lame cover story involving the Appalachian Trail. He isn't a hypocritical megachuch pastor or values voter. He's just some dude who cheated on his wife. Who cares? Figures that a golfer would be involved in a scandal just as dull as the sport he plays.
Aside from the increased publicity (and they say there's no such thing as bad publicity, but I don't know that I agree with that), I think why Tiger is playing along with the media is that he lost a lot of his lucrative endorsements. That also doesn't make a whole lot of sense to me. I mean, the companies that paid him to endorse their products can make their own choices, but I have to wonder what marketing person would say, "This guy cheated on his wife? That's not the image we want for our sneakers!" How is it even remotely relevant? Oh, but he's a bad role model! So what? Isn't it an important lesson to learn that celebrity athletes are human, and do stupid things? What I really have to wonder is why Tiger even got married in the first place if he wanted to whore around. Or does the wife date back to the days before he was famous? Regardless, why are they still married now? I'd have to suspect that anyone who'd stick with her husband after he cheated that many times either doesn't care (in which case an apology is hardly necessary) or is extremely gullible ("Sure, he cheated 300 times, but I believe him when he says he won't again!"). I don't really know the circumstances, though. Maybe they're staying together for financial reasons. Hey, I know how that is.